Focuses on the financial well-being of artisans through market access, income generation, and supportive infrastructure.

a. - Market Access and Visibility

Limited to local markets, minimal external visibility

b. - Fair Pricing and Income

Inconsistent income and generally low pricing

c. - Access to Financial Support

Minimal formal financial support or credit access

d. - Infrastructure and Workspace

Poor infrastructure, home-based informal settings

e. - Monitoring and Data Collection

Lack of structured data collection or monitoring

f. - Entrepreneurship and Value Addition

Limited entrepreneurial activities, minimal value addition

g. - Supply Chain and Logistics

Weak logistical support and fragmented supply chains

h. - Access to Government Schemes

Limited awareness and low access to government schemes

a. - Cultural Preservation Efforts

Active informal preservation, limited formal structures

b. - Legal Protection and GI Tag Awareness

Moderate GI awareness, limited legal protections utilized

c. - Storytelling and Cultural Branding

Limited structured storytelling or branding

d. - Inclusion in Tourism Circuits

Very limited inclusion in tourism circuits

e. - Cultural Event Participation and Representation

High participation locally, limited external representation

f. - Archival and Museum Inclusion

Sparse inclusion in archival and museum displays

Focuses on continuous learning, skill upgradation, and leadership creation within the artisan ecosystem.

a. - Skill Development Programs

Few formal programs, mostly informal skill transfer

b. - Design Innovation

Limited design innovation and contemporary adaptation

c. - Leadership and Mentorship Development

Minimal structured mentorship programs

d. - Trainer and Master Artisan Networks

Informal networks exist but lack formal support

e. - Business and Soft Skills Training

Limited access to business and soft skills training

f. - Monitoring and Evaluation

Minimal monitoring and evaluation practices

Focuses on market driven product and design development

a. - Adaptation to Textiles, Paper, Decor

Moderate diversification into new product categories

b. - Originality in Design Forms

Strong traditional designs, limited contemporary originality

c. - Access to Formal Design Mentorship

Virtually no access to formal mentorship

d. - New Product Development

Limited structured product innovation

e. - Cross-Cultural Inspiration

Minimal exposure to external design influences

f. - Market Research and Feedback

Very limited structured market research

Focuses on market driven product and design development

a. - Youth Engagement

Decreasing youth engagement

a. - Community Collaboration

Moderate inter-community collaborative efforts

c. - Parental and Family Influence on Craft Learning

Strong familial influence, but weakening

d. - Peer Motivation and Role Modeling

Limited structured peer encouragement

e. - Community Festivals and Collective Making

Strong festival-based collective making traditions

Targets physical well-being, eco-conscious production, and improved working environments.

a. - Health and Ergonomic Practices

Low awareness of ergonomics and health risks

b. - Sustainable Practices

Limited formal sustainable resource management

c. - Access to Health and Social Security Services

Poor access to healthcare and social security

d. - Workplace Sanitation and Safety

Generally inadequate safety and sanitation

e. - Climate-Responsive Working Conditions

Minimal adaptation to climate-responsive practices

f. - Storage and Display Solutions

Poor storage and inadequate display options

g. - Availability of Tools & Materials

Declining availability of essential materials

h. - Dedicated Workspaces

Lack of dedicated workspaces for artisans

Concerns the ability of artisans to engage with the digital economy and influence policies.

a. - Digital Literacy and Online Presence

Minimal online presence and digital skills

b. - Policy Advocacy and Representation

Limited structured advocacy and policy engagement

c. - Access to Digital Infrastructure

Very limited access to reliable digital infrastructure

d. - E-commerce Readiness and Training

Virtually no e-commerce capabilities

e. - Content Creation and Language Accessibility

Limited multilingual and accessible content creation

Deals with functional literacy, integration of traditional wisdom, and institutional knowledge sharing.

a. - Functional Literacy and Education Access

Moderate literacy levels, limited formal education access

b. - Traditional Knowledge

Strong preservation of traditional craft knowledge

c. - Research and Knowledge Exchange

Limited research and knowledge sharing activities

d. - Skill-based Vocational Learning in Schools

Minimal vocational education in formal schools

e. - Artisan-Led Community Learning Circles

Limited structured community learning initiatives

f. - Language Inclusion and Multilingual Learning Tools

Limited multilingual educational resources

Explores how changing environmental patterns affect livelihoods and encourages ecological stewardship.

a - Impact of Climate on Livelihoods

Increasingly unpredictable climate impacting resources

b - Eco-friendly Resource Use

Traditional eco-friendly practices, minimal formal sustainability

c - Environmental Education and Stewardship

Minimal structured environmental education

d - Waste Management and Resource Efficiency

Poor waste management and resource utilization

e - Climate Adaptation Awareness

Low awareness of climate adaptation methods

f - Forest and Biodiversity Coexistence Practices

Traditional practices present but limited formal support

Increasing Demand for Sustainable and Cultural Products

Growing domestic and international appreciation for culturally authentic and eco-friendly art products.

There’s an expanding global market that values handmade, sustainable, and culturally significant crafts, which Sohrai paintings can effectively tap into with strategic interventions.

Potential for Product Diversification

Opportunity to diversify Sohrai into textiles, home décor, stationery, and other lifestyle products.

Artisans can leverage traditional motifs and techniques by adapting designs to contemporary products, significantly increasing their market appeal.

Supportive Government Schemes and NGO Initiatives

Government policies and NGO support increasingly focus on preserving traditional crafts.

Growing interest by state and central agencies, alongside NGO interventions, provides opportunities for enhanced financial support, capacity building, and market linkage development.

Digital and Social Media Platforms

Rising digital penetration presents opportunities to reach broader audiences.

Effective use of digital platforms such as e-commerce, social media, and virtual galleries can vastly enhance the visibility, market reach, and direct sales opportunities for Sohrai products.

Rapid Urbanization and Loss of Traditional Architecture

Decline in traditional mud-walled homes reduces natural spaces available for mural painting.

Urbanization and the shift towards concrete housing directly threaten traditional wall-based practices, compelling artisans to find alternative mediums or risk losing authenticity.

Depletion of Natural Resources and Pigments

Increasing difficulty in sourcing natural pigments used traditionally.

Unchecked ecological degradation and limited resource management strategies risk the loss of critical natural pigment resources essential for maintaining traditional Sohrai techniques.

Youth Migration and Declining Interest

Younger generations show declining interest, choosing urban employment opportunities over traditional crafts.

Migration due to lack of economic incentives or sustainable livelihoods leads to significant erosion of knowledge and skills, posing existential risks to the craft’s continuity.

Competition from Commercialized and Imitative Products

Increased availability of cheaper, mass-produced, machine-made replicas threatens authentic Sohrai products.

Market infiltration by lower-quality, mass-produced alternatives can undermine artisanal credibility, eroding market share and reducing artisans’ potential incomes.