Sabai grass craft is an age-old tribal practice native to Mayurbhanj district in Odisha, India. Traditionally used for utilitarian purposes, the craft has evolved into a vital source of livelihood for thousands of artisans, particularly tribal women belonging to communities such as the Santhal, Ho, Munda, and Bhumija. Despite its cultural richness, ecological sustainability, and growing market demand, the sector continues to grapple with structural challenges such as poor infrastructure, limited innovation support, weak institutional linkages, and gaps in health and social security.
The purpose of this assessment is to provide a structured evaluation of the current developmental landscape of Sabai grass craft in Mayurbhanj. The study aims to identify strengths, diagnose areas of improvement, and generate insights to inform interventions by stakeholders including government bodies, NGOs, designers, and market facilitators. The assessment introduces a scoring mechanism across specific indicators to capture the depth and diversity of issues faced by the community.
Based on the findings, a structured assessment framework was devised to identify core areas of improvement and guide strategic interventions. The assessment is organized into nine thematic categories, each comprising multiple indicators. Each indicator was scored on a scale of 1 to 10 (with 10 being the highest), allowing for a comparative evaluation of strengths and gaps across the cluster.
The areas of improvement have been grouped into eight thematic categories, T1 to T8 as listed in above chart, for clarity and strategic planning. These thematic categories holistically encompass a wide range of socio-economic, cultural, environmental, and infrastructural dimensions that impact the sustainability and growth of the Sabai grass craft, and ultimately the entire cluster.
T1. Economic Empowerment and Livelihoods
Focuses on the financial well-being of artisans through market access, income generation, and supportive infrastructure.
a - Market Access and Visibility
Sabai products have niche presence but lack digital footprint and export linkages.
b - Fair Pricing and Income
Below value compensation
c - Access to Financial Support
Low uptake of artisan loans or insurance schemes; SHG loans common.
d - Infrastructure and Workspace
Artisans often work from open courtyards or shared spaces with minimal tools.
e - Monitoring and Data Collection
There is no organized mechanism to track production, wages, or inventory.
f - Entrepreneurship and Value Addition
Some clusters show growth in upcycled and decorative products.
g - Supply Chain and Logistics
Informal networks are dominant; inter-district transport remains costly.
h - Access to Government Schemes
Low awareness and cumbersome processes limit access.
T2. Cultural Preservation and Heritage
Addresses protection, recognition, and promotion of the craft’s traditional and spiritual value.
a - Cultural Preservation Efforts
Practices continue in tribal ceremonies but lack archival documentation.
b - Legal Protection and GI Tag Awareness
Sabai has no GI tag; artisan awareness of IP is minimal.
c - Storytelling and Cultural Branding
Products lack a compelling brand narrative connected to heritage.
d - Inclusion in Tourism Circuits
Craft sites are not featured in Odisha’s rural tourism.
e - Cultural Event Participation and Representation
Clusters participate in regional craft melas but not consistently.
f - Archival and Museum Inclusion
No documentation in museums or academic spaces yet.
T3. Capacity Building and Skill Development
Focuses on continuous learning, skill upgradation, and leadership creation within the artisan ecosystem.
a - Skill Development Programs
NGO and DIC programs exist but lack follow-up or certification.
b - Design Innovation
Product variety is improving, often led by external design mentors.
c - Leadership and Mentorship Development
Very few artisans are trained to become trainers or cooperative leads.
d - Trainer and Master Artisan Networks
Senior artisans are isolated; peer learning structures are informal.
e - Business and Soft Skills Training
Communication, pricing, and marketing skills are underdeveloped.
f - Monitoring and Evaluation
Few tools are used to assess long-term impact of training efforts.
T4. Design, Innovation, and Product Development
Focuses on market driven product and design development
a. - Adaptation to Textiles, Paper, Decor
Some efforts underway; needs material and market research.
b. - Originality in Design Forms
Mostly based on traditional basket forms; innovation in early stages.
c. - Access to Formal Design Mentorship
Limited to few clusters in contact with urban designers.
d. - New Product Development
Focus on utility and decor products is increasing.
e. - Cross-Cultural Inspiration
Limited exposure to national/global aesthetic trends.
f. - Market Research and Feedback
Products rarely incorporate end-user feedback.
T5. Youth and Community Engagement
Focuses on market driven product and design development
a. - Youth Engagement
Youths are aware but see craft as low-income; urban migration common.
a. - Community Collaboration
SHGs show strong internal cooperation; some inter-village ties.
c. - Parental and Family Influence on Craft Learning
Family legacy plays a role but is waning.
d. - Peer Motivation and Role Modeling
Local champions are few; motivation often driven by necessity.
e. - Community Festivals and Collective Making
Ceremonial co-making still active during harvest and wedding seasons.
T6. Health, Sustainability, and Working Conditions
Targets physical well-being, eco-conscious production, and improved working environments.
a. - Health and Ergonomic Practices
Long hours and posture-related issues; health insurance uncommon.
b. - Sustainable Practices
Grass is renewable; some chemical dyes still in use.
c. - Access to Health and Social Security Services
Very few artisans are enrolled in social security or pension plans.
d. - Workplace Sanitation and Safety
Basic safety and hygiene standards need improvement.
e. - Climate-Responsive Working Conditions
No weather-adapted workspaces; work halts during monsoon.
f - Storage and Display Solutions
Finished products often stored unsafely.
g - Availability of Tools & Materials
Scarcity in off-seasons; no centralized supply mechanism.
h - Dedicated Workspaces
No standardized or climate-friendly units in most villages.
T7. Digital Inclusion and Advocacy
Concerns the ability of artisans to engage with the digital economy and influence policies.
a. - Digital Literacy and Online Presence
Mobile use is common but digital marketing is rare.
b. - Policy Advocacy and Representation
Artisans rarely participate in state or national policy forums.
c. - Access to Digital Infrastructure
Connectivity is patchy; digital tools unavailable.
d. - E-commerce Readiness and Training
Few have training in using platforms like Amazon Karigar or Flipkart Samarth.
e. - Content Creation and Language Accessibility
Social media and digital catalogues not created in tribal dialects.
T8. Education and Knowledge Systems
Deals with functional literacy, integration of traditional wisdom, and institutional knowledge sharing.
a. - Functional Literacy and Education Access
Literacy improving among women; gaps in older generations.
b. - Traditional Knowledge
Cultural memory and oral skills are strong.
c. - Research and Knowledge Exchange
No academic studies or craft-based research hubs.
d. - Skill-based Vocational Learning in Schools
Craft not taught in school curricula.
e. - Artisan-Led Community Learning Circles
Exist informally, lacking curriculum or visibility.
f - Language Inclusion and Multilingual Learning Tools
Learning resources not available in local dialects.
T9. Climate Resilience and Environmental Impact
Explores how changing environmental patterns affect livelihoods and encourages ecological stewardship.
a - Impact of Climate on Livelihoods
Erratic rainfall affects raw material cycles.
b - Eco-friendly Resource Use
Grass use is low-impact; accessories not always biodegradable.
c - Environmental Education and Stewardship
Environmental training is absent in cluster-level programs.
d - Waste Management and Resource Efficiency
Scrap and dye waste not reused.
e - Climate Adaptation Awareness
No training in adapting production to weather shifts.
f - Forest and Biodiversity Coexistence Practices
Forest-friendly practices exist but are undocumented.
SWOT Analysis of Sabai Grass Products Cluster synthesizes the outcomes of the Sabai Improvement Assessment, providing a structured understanding of the strengths, weaknesses, opportunities, and threats impacting the Sabai grass products of Mayurbhanj, Odisha.
Strengths
Women’s Participation and Leadership
Women dominate production and lead most Self Help Groups.
Tribal women artisans are the backbone of Sabai craft clusters, often managing entire production cycles—from harvesting and dyeing to weaving and marketing. Their leadership in SHGs empowers community-based governance and enhances group accountability.
Sustainable Harvesting Practices
Community-driven, eco-friendly harvesting methods.
Artisans collect Sabai grass post-monsoon following traditional ecological knowledge that ensures regrowth. This sustainable method promotes long-term availability and strengthens environmental stewardship.
Cultural Continuity in Ritual Use
Sabai products retain ritualistic value in tribal customs.
Baskets are integral to tribal ceremonies like weddings and harvest festivals. These uses reinforce the cultural identity of communities and ensure generational transmission of the craft.
Participation in National Exhibitions
Sabai products featured regularly at state/national fairs.
Events like Surajkund Mela and IITF Delhi have offered significant visibility and bulk orders. Artisans gain exposure to diverse audiences and markets, elevating brand value and economic returns.
Strong Community Identity and Ownership
Craft practices are closely tied to tribal identity and collective memory.
Sabai weaving is not just a skill but a community tradition rooted in intergenerational participation. This collective ownership ensures consistency of knowledge transfer, trust among artisans, and sustained cultural relevance.
Eco-Friendly and Biodegradable Product Appeal
Products align with global sustainability standards.
As consumers shift toward eco-conscious living, Sabai grass products—being fully natural, compostable, and handmade—offer a unique selling proposition. They fulfill sustainability criteria for green procurement and lifestyle products, increasing their appeal in premium markets.
Weaknesses
Inadequate Infrastructure and Workspace
Remote areas lack proper production facilities.
Many artisans operate from homes or temporary sheds. Lack of dyeing units, storage spaces, and common facility centers limits productivity and quality consistency.
Limited Digital Literacy and Branding
Digital adoption is low; branding remains underdeveloped.
Most artisans rely on catalogues and WhatsApp-based selling. Absence of structured branding, packaging design, and storytelling makes the products less competitive in urban and international markets.
Occupational Health and Safety Gaps
Inconsistent use of protective gear and health support.
Artisans often work without gloves, masks, or adequate lighting, particularly during dyeing and stitching. Awareness of health entitlements and preventive care is minimal.
Low Access to Financial and Legal Instruments
Limited registration and scheme enrollment.
Many artisans are unaware of schemes like NRLM or GI registration benefits. This hinders credit access, business formalization, and long-term financial planning.
Lack of Product Diversification
Product range is often limited to baskets and trays.
Despite potential, many clusters are yet to explore other categories such as fashion accessories, contemporary decor, or hybrid utility items. This restricts expansion into broader market segments.
Irregular Supply Chain and Logistics
Weak linkages in transportation and raw material flow.
Remote cluster locations and inadequate rural infrastructure result in delayed material access, limited market responsiveness, and difficulty in meeting larger or export-oriented orders.
Opportunities
Eco-Conscious Consumer Trends
Rising demand for sustainable lifestyle products.
Urban and international consumers are seeking biodegradable, ethical home and fashion items. With eco-friendly branding and certifications, Sabai products can tap into these emerging markets.
Youth Engagement through Design & Digital Platforms
Younger artisans are embracing design and digital tools.
Social media have opened new channels for storytelling, customization, and direct-to-consumer models. This can lead to fresh aesthetics and entrepreneurial innovation.
CSR and Government Investment
Increased support through policy and CSR grants.
Programs by ORMAS, TRIFED, and DDU-GKY offer skill building, toolkits, and marketing support. Collaborations with corporates under CSR can fund innovation labs and e-commerce onboarding.
Formal Education and Skill Certification
Scope for vocational training and certification.
Integrating Sabai craft into vocational education through ITIs and skill missions will formalize expertise, improve wages, and attract new entrants.
Integration into Sustainable Tourism and Rural Experience Economies
Growing demand for cultural tourism and rural craft experiences.
With Odisha's increasing emphasis on eco-tourism, Sabai clusters can develop tourism-linked workshops, live demonstrations, and experiential sales models that combine craft and cultural storytelling to attract new markets.
Expansion into International Fair-Trade Networks
Potential to join certified ethical trade platforms.
By aligning with global fair-trade principles and applying for certification, Sabai artisan groups can access ethically motivated buyers, command higher margins, and reduce dependency on exploitative intermediaries.
Threats
Resource Depletion due to Climate Variability
Erratic rainfall and forest degradation affect grass yield.
Seasonal scarcity of Sabai grass due to ecological stress limits production. Deforestation and overharvesting without rewilding pose long-term risks.
Migration and Declining Youth Interest
Rural youth prefer non-craft occupations.
Due to better pay and social mobility in other sectors, many youth migrate, leading to gaps in artisan succession and knowledge retention.
Market Saturation and Price Pressure
Low-price competition from machine-made substitutes.
Cheap imports and synthetic alternatives undercut handmade Sabai products. Without design innovation and branding, artisans are forced to sell at lower margins.
Dependency on Intermediaries
Lack of direct market access.
Many artisan groups are still dependent on traders who offer low prices. This reduces profitability and bargaining power, perpetuating economic vulnerability.
Lack of Product Standardization and Certification
Absence of uniform quality benchmarks and labeling.
Without formal certification or product standards, Sabai items struggle to build trust among large-scale buyers. This restricts entry into premium markets and makes artisans vulnerable to inconsistent buyer expectations.
Limited Access to Intellectual Property Protection
Inadequate awareness and use of GI tags or IP tools.
Sabai grass products have yet to secure GI recognition, and most artisans are unaware of intellectual property rights. This limits brand identity, discourages innovation, and increases the risk of imitation by mass producers.