WomenArt

Welcome to WomenArt

WomenArt is PRADAN’s flagship non-farm livelihoods initiative dedicated to empowering rural and tribal women through craft-led enterprises. Supported by the European Union, the initiative focuses on transforming traditional artisan skills into viable, market-ready businesses that foster dignity, income, and long-term sustainability.

At the heart of WomenArt is the belief that traditional craft is not just heritage — it is a livelihood, a voice, and a pathway to self-reliance. By combining design innovation, skill-building, digital access, and enterprise development, WomenArt equips women to take charge of their economic journeys while preserving the cultural richness of their communities.

The initiative is currently active across five vibrant and culturally rooted clusters:

Together, these clusters aim to enable over 2,500 women artisans to build scalable, women-led enterprises that lead to better incomes, improved health, leadership opportunities, and creative agency.

Why WomenArt?

India’s handicraft sector is one of the largest sources of rural employment, especially for women. Yet, most artisan communities remain disconnected from high-value markets, modern tools, branding, and finance. Limited access, low literacy, and poor health infrastructure further widen the development gap.

WomenArt addresses these barriers by investing in holistic ecosystem development — integrating training, design support, digital inclusion, market access, and health awareness. The result is not just better products, but stronger communities and a renewed sense of pride and possibility.

WomenArt is about women using their own skills and traditions to build better lives. With every product they make, they earn, learn, and grow stronger together.

WomenArt is a simple idea with a big goal — helping tribal and rural women turn their crafts into a steady income and a proud identity.

About Pradan

PRADAN is one of India’s foremost agencies working on large-scale rural poverty alleviation. Given the deep deprivation in rural pockets, particularly among tribal and vulnerable groups, we promote sustainable livelihoods integrated with work on issues of Gender, WASH, Health & Nutrition, Climate Change, Skilling, and Governance.

Founded in 1983, PRADAN has been at the forefront of innovations in rural development and has played a significant role in the design and improvement of major rural development programmes. We currently work across 9 states, reaching out to 2.8 million households in collaboration with more than 100 NGO partners.

Pradan values a diverse workforce and in an Equal Opportunity Employer. Personnel are chosen on the basis of ability without regard to race, colour, religion, sex, caste, disability, marital status, or sexual orientation.

For More Detail on Pradan kindly visit – www.pradan.net

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